Author Archives: Kaye Lynn Hataway

March is National Peanut Month

March is National Peanut Month

March is National Peanut Month. It’s a time to celebrate the little legume with big impact on our health and our economy. Alabama peanut growers are proud of the peanuts they grow, and they take pride in growing a nutritious and sustainable food source for our state, nation and the world.

 

The Alabama peanut industry contributes approximately $211.4 million annually to the state’s economy. More than 1,000 peanut growers farm around 180,000 acres of this protein-packed food to make Alabama one of the top peanut producing states in U.S. That’s definitely something to be proud of!

 

Peanut production was once limited to the extreme Southern counties of the state. In 2020, peanuts were grown in 33 of our 67 counties. Peanuts can be found growing throughout the state from the Gulf of Mexico to the North Alabama mountains.

 

But what makes peanuts so powerfully nutritious? One ounce of peanuts gives you seven grams of protein, 19 vitamins and minerals, healthy fats, fiber and bioactive compounds. One small serving of peanuts helps to reduce the risk of heart disease, Alzheimer’s disease, diabetes and cancer.

 

Peanuts are also the most sustainable plant – a zero-waste plant. Every part of the plant is used from the roots to the hulls. When it comes to water usage, it only takes 4.7 gallons of water to produce a one-ounce serving of shelled peanuts. Peanuts require the least amount of water and have the smallest carbon footprint of any other nut.

 

What’s the best way to celebrate National Peanut Month? Eating peanuts and peanut butter, of course! Incorporate peanuts into your daily diet to receive all the nutritional benefits that come along with them. Try a recipe from peanutbutterlovers.com, and enjoy the perfectly, powerful peanut!

 

Resources to Learn More About Peanuts

Alabama Peanuts 2020 Fact Sheet
Fun Facts About Peanuts
The Peanut Institute – Nutritional & Health Benefits of Peanuts
Peanut Allergy Information
Video – Growing Peanuts in Alabama

 

Hungry for peanuts now? Visit our online store at alpeanuts.com/shop.

 

The Alabama Peanut Producers Association represents the interests of Alabama peanut growers through education, promotion and research. Visit www.alpeanuts.com for more information about our organization.

USDA TO SURVEY FARMERS’ PLANTING INTENTIONS FOR 2021

USDA TO SURVEY FARMERS’ PLANTING INTENTIONS FOR 2021

ATHENS, GA – As the 2021 crop production season begins, the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS) will contact producers nationwide to determine their plans for the upcoming growing season.

 

“Each year, the agriculture industry awaits USDA’s Prospective Plantings report, which
provides the first survey-based estimates of U.S. farmers’ planting intentions for the year,” explained NASS Southern Regional Director Anthony Prillaman. “The March Agricultural Survey provides the factual data that underpins these projections, making it one of the most important surveys we conduct each year.”

 

NASS will mail the survey questionnaire in late February, asking producers to provide
information about the crops they intend to plant in 2021, how many acres they intend to plant, and the amounts of grain and oilseed they have stored on their farms. NASS encourages producers to respond online or by mail. Those producers who do not respond by the deadline may be contacted for a telephone interview.

 

As with all NASS surveys, information provided by respondents is confidential, as
required by federal law. NASS safeguards the privacy of all responses and publishes only aggregate data, ensuring that no individual operation or producer can be identified.

 

Survey results will be published in the Prospective Plantings and quarterly Grain Stocks
report to be released on Wednesday, March 31, 2021. These and all NASS reports are
available online at www.nass.usda.gov/Publications. For more information, call the NASS Southern Regional Office at (800) 253-4419.

 

NASS is the federal statistical agency responsible for producing official data about U.S. agriculture and is committed to providing timely, accurate and useful statistics in service to U.S. agriculture.

Alabama Peanut Producers Association Holds Annual Meeting

Alabama Peanut Producers Association Holds Annual Meeting

Peanut farmers from across Alabama gathered in Dothan for the 2021 Annual Alabama Peanut Producers Association (APPA) meeting on Thursday, February 4.

 

During the meeting the delegates elected open director positions for the APPA board. Baldwin County had two director seats open. Mark Kaiser and Joel Sirmon were both re-elected to those positions. Carl Sanders was re-elected to hold Coffee County’s one seat. Also re-elected was Ed White and Thomas Adams to hold the two seats for Henry County.

 

Delegates received a Washington Update from Bob Redding, The Redding Firm and a Market Update from Dr. Marshall Lamb, Research Leader at the National Peanut Lab in Dawson, Georgia.

 

In addition, the APPA board members voted to re-elect their current officers. Carl Sanders of Coffee County has been President of the APPA board for 21 years and will continue to serve in his position. Mark Kaiser of Baldwin County will serve his 5th year as Vice President. Treasurer, Jerry Byrd of Dale County, will serve his 21st year.

 

The association is voluntarily funded by peanut growers and its programs are directed by a board of 15 growers. Directors are elected by grower delegates from each of the major peanut producing counties. The number of delegates from each county is determined by the number of planted peanut acres in that particular county. The APPA Annual Meeting was sponsored by the National Peanut Board.

NPB Offers Tuition Grant for Peanut Farmers to Attend Farm Management Program

NPB Offers Tuition Grant for Peanut Farmers to Attend Farm Management Program

Times are challenging on the farm these days. Farmers run and finance large and diverse businesses, manage capital, handle labor issues and navigate regulations. An operator is constantly busy working in their business. The Executive Farm Management Program (EFMP) is designed to help farmers work on their business. This year the National Peanut Board is proud to partner on the EFMP to support peanut farmers’ participation in this educational activity.

 

NPB will provide a $150 tuition grant for up to 100 U.S. peanut farmers who participate in the 2021 EFMP, held virtually, Feb. 10-12, 2021. Farmers can find out more details and sign up for the program at go.ncsu.edu/efm.

 

Traditionally, EFMP is delivered in three in-person sessions totaling 12 days in January and February. However, due to the pandemic, the EFMP for 2021 has been modified to a virtual bootcamp that will cover the basics of the foundational management topics of strategy, financial management and human resource management.

 

“Peanut farms are more complex and diverse than other row crop farms. Some peanut farms even venture into value-added peanut products,” said EFMP Director Blake Brown. “Regardless, they must stay at the cutting edge of management; particularly if they want to successfully pass the operation to the next generation. The EFM bootcamp will sharpen peanut farmers’ existing management skills and provide new skills in an innovative and very intuitive framework that peanut farmers can put to work right away.”

 

This virtual bootcamp will be delivered in three half days, Wednesday, Feb. 10 to Friday, Feb. 12, 2021. “We hope to help farmers with some very important, core management skills and prepare a really strong group of farmers for a full program in 2022,” said Brown. The program is open to U.S. peanut farmers from all growing areas, backgrounds and business situations.

 

“NPB’s support of peanut farmers’ participation in this program aligns with our mission to improve the economic condition of peanut growers and their families,” said NPB Director of Communications. “We anticipate that the $150 tuition grant will encourage growers to make this investment in the future profitability and success of their operations.”

 

The bootcamp program will be preceded by four webinars, delivered at 9:00am ET each Tuesday, Jan. 12-Feb. 2, 2021. The webinars cover critical management topics: Transforming Your Business, Managing Cash, Family Succession Issues, and Tackling Sticky Conversations.

 

More information and how to apply can be found at go.ncsu.edu/efm.

 

The National Peanut Board represents USA peanut farmers and their families. Through research and marketing initiatives the Board is finding new ways to enhance production and increase consumer demand by promoting the great taste, nutrition and culinary versatility of USA-grown peanuts. For more information about the board, visit www.nationalpeanutboard.org.

 

The Executive Farm Management program is an exciting program offered by NC State University’s College of Agriculture and Life Sciences and its partners; NC State Cooperative Extension Service, Clemson Cooperative Extension, ECU College of Business and University of Georgia Cooperative Extension

2021 Alabama-Florida Peanut Trade Show is postponed

2021 Alabama-Florida Peanut Trade Show is postponed

The Alabama – Florida Peanut Trade Show scheduled for Feb. 4, 2021 in Dothan has been postponed until February 2022.

 

The Alabama Peanut Producers Association and Florida Peanut Producers Association made the decision after the Alabama COVID-19 Safer at Home order was extended until Jan. 22, 2021. Should the mandate be extended past Jan. 22, the trade show staff would not be able to regulate social distancing and mask guidelines for attendees to enjoy the trade show safely.

 

While it is a disappointment to postpone the show, both associations are in agreement that the health of our growers and exhibitors is most important at this time.

Put Some Peanuts on It: An epic twist to the traditional sweet potato casserole

Put Some Peanuts on It: An epic twist to the traditional sweet potato casserole

Are you looking for a show-stopping addition to your seasonal culinary offerings? You don’t know a perfect pairing until you’ve tried this peanut-topped sweet potato casserole. Rich in flavor, texture, and loaded with healthy protein, fiber, Vitamin D, iron, and potassium, this is one dish you can feel good about adding to your holiday table.

 

Peanuts have long been a staple of good Southern cooking—mostly in part because so much of the nation’s peanut crop is grown in the South. In fact, approximately half of the United States’ peanut production occurs within a 100-mile radius of Dothan, Alabama.

 

We’re no strangers to the sweet potato casserole. You’ve had it with marshmallows; you’ve tried it with graham crackers. But still, many don’t like how bodiless the dish can be at times. Enter America’s favorite legume. The light savory in this dish complements the sweet crunch of a brown-sugar peanut topping. Go ahead, don’t take our word for it. Try this dish for yourself. But you best make two because this is one casserole that’ll have the family coming back for more.

 

Peanut Butter Sweet Potato Casserole with Peanut Streusel Topping

Yields: 10 Prep Time: 25 minutes Cooking Time: 1 hour 30 minutes

 

INGREDIENTS

For the sweet potatoes:
3 pounds sweet potatoes
1/2 cup sugar
1 teaspoon vanilla extract
2 large eggs
3/4 cup low fat milk
1/4 cup creamy peanut butter
1/4 cup peanut powder
For the topping:
2 tablespoons creamy peanut butter
1/3 cup firmly packed light brown sugar
2 tablespoons all-purpose flour
1/2 cup finely chopped roasted, salted peanuts

 

INSTRUCTIONS

1. Preheat the oven to 425°F and wash the sweet potatoes. Lightly prick the skin of each potato with a fork and place it on a baking sheet. Bake for 45 to 55 minutes, or until the sweet potatoes are tender and cooked through. Allow to cool then peel.
2. Preheat the oven to 350°F and lightly spray a 2-quart baking dish with nonstick cooking spray.
3. Place the peeled sweet potatoes in a large bowl and mash well. Add the sugar, vanilla, eggs, milk, peanut butter, and peanut powder and mix until smooth. Spread evenly into the prepared baking dish.
4. To make the streusel, combine the melted peanut butter, brown sugar, and flour in a small bowl. Press the mixture together using the back of a spoon. Keep pressing and mixing until the mixture is combined and crumbly. Add the peanuts and mix well. Sprinkle the topping over the sweet potato filling and bake for 30 to 35 minutes or until the center is mostly set. Serve hot.

 

Per Serving: 363 calories, 10.7 g fat, 2.1 g saturated fat, 38 mg cholesterol, 141 mg sodium, 60 g carbohydrate, 7.7 g fiber, 18.1 g sugar, 10.6 g protein, 65% vitamin D, 5% calcium, 12% iron, 27% potassium.

 

NOTES

Recipe courtesy of Stacey Little of SouthernBite.com.

Article written by: Halley Cotton, Alabama Media Group

USDA to Provide Additional Direct Assistance to Farmers and Ranchers Impacted by the Coronavirus

USDA to Provide Additional Direct Assistance to Farmers and Ranchers Impacted by the Coronavirus

Expansion of the Coronavirus Food Assistance Program Begins Sept. 21

 

Washington, D.C., September 18, 2020 – President Donald J. Trump and U.S. Secretary of Agriculture Sonny Perdue today announced up to an additional $14 billion dollars for agricultural producers who continue to face market disruptions and associated costs because of COVID-19. Signup for the Coronavirus Food Assistance Program (CFAP 2) will begin September 21st and run through December 11, 2020.

 

“America’s agriculture communities are resilient, but still face many challenges due to the COVID-19 pandemic. President Trump is once again demonstrating his commitment to ensure America’s farmers and ranchers remain in business to produce the food, fuel, and fiber America needs to thrive,” said Secretary Perdue. “We listened to feedback received from farmers, ranchers and agricultural organizations about the impact of the pandemic on our nations’ farms and ranches, and we developed a program to better meet the needs of those impacted.”

 

Background:
The U.S. Department of Agriculture (USDA) will use funds being made available from the Commodity Credit Corporation (CCC) Charter Act and CARES Act to support row crops, livestock, specialty crops, dairy, aquaculture and many additional commodities. USDA has incorporated improvements in CFAP 2 based from stakeholder engagement and public feedback to better meet the needs of impacted farmers and ranchers.

 

Producers can apply for CFAP 2 at USDA’s Farm Service Agency (FSA) county offices. This program provides financial assistance that gives producers the ability to absorb increased marketing costs associated with the COVID-19 pandemic. Producers will be compensated for ongoing market disruptions and assisted with the associated marketing costs.

 

CFAP 2 payments will be made for three categories of commodities – Price Trigger Commodities, Flat-rate Crops and Sales Commodities.

 

Price Trigger Commodities
Price trigger commodities are major commodities that meet a minimum 5-percent price decline over a specified period of time. Eligible price trigger crops include barley, corn, sorghum, soybeans, sunflowers, upland cotton, and all classes of wheat. Payments will be based on 2020 planted acres of the crop, excluding prevented planting and experimental acres. Payments for price trigger crops will be the greater of: 1) the eligible acres multiplied by a payment rate of $15 per acre; or 2) the eligible acres multiplied by a nationwide crop marketing percentage, multiplied by a crop-specific payment rate, and then by the producer’s weighted 2020 Actual Production History (APH) approved yield. If the APH is not available, 85 percent of the 2019 Agriculture Risk Coverage-County Option (ARC-CO) benchmark yield for that crop will be used.

 

For broilers and eggs, payments will be based on 75 percent of the producers’ 2019 production.

 

Dairy (cow’s milk) payments will be based on actual milk production from April 1 to Aug. 31, 2020. The milk production for Sept. 1, 2020, to Dec. 31, 2020, will be estimated by FSA.

 

Eligible beef cattle, hogs and pigs, and lambs and sheep payments will be based on the maximum owned inventory of eligible livestock, excluding breeding stock, on a date selected by the producer, between Apr. 16, 2020, and Aug. 31, 2020.

 

Flat-rate Crops
Crops that either do not meet the 5-percent price decline trigger or do not have data available to calculate a price change will have payments calculated based on eligible 2020 acres multiplied by $15 per acre. These crops include alfalfa, extra long staple (ELS) cotton, oats, peanuts, rice, hemp, millet, mustard, safflower, sesame, triticale, rapeseed, and several others.

 

Sales Commodities
Sales commodities include specialty crops; aquaculture; nursery crops and floriculture; other commodities not included in the price trigger and flat-rate categories, including tobacco; goat milk; mink (including pelts); mohair; wool; and other livestock (excluding breeding stock) not included under the price trigger category that were grown for food, fiber, fur, or feathers. Payment calculations will use a sales-based approach, where producers are paid based on five payment gradations associated with their 2019 sales.

 

Additional commodities are eligible in CFAP 2 that weren’t eligible in the first iteration of the program. If your agricultural operation has been impacted by the pandemic since April 2020, we encourage you to apply for CFAP 2. A complete list of eligible commodities, payment rates and calculations can be found on farmers.gov/cfap.

 

Eligibility
There is a payment limitation of $250,000 per person or entity for all commodities combined. Applicants who are corporations, limited liability companies, limited partnerships may qualify for additional payment limits when members actively provide personal labor or personal management for the farming operation. In addition, this special payment limitation provision has been expanded to include trusts and estates for both CFAP 1 and 2.

 

Producers will also have to certify they meet the Adjusted Gross Income limitation of $900,000 unless at least 75 percent or more of their income is derived from farming, ranching or forestry-related activities. Producers must also be in compliance with Highly Erodible Land and Wetland Conservation provisions.

 

Applying for Assistance
Producers can apply for assistance beginning Sept. 21, 2020. Applications will be accepted through Dec. 11, 2020.

 

Additional information and application forms can be found at farmers.gov/cfap. Documentation to support the producer’s application and certification may be requested. All other eligibility forms, such as those related to adjusted gross income and payment information, can be downloaded from farmers.gov/cfap/apply. For existing FSA customers, including those who participated in CFAP 1, many documents are likely already on file. Producers should check with FSA county office to see if any of the forms need to be updated.

 

Customers seeking one-on-one support with the CFAP 2 application process can call 877-508-8364 to speak directly with a USDA employee ready to offer assistance. This is a recommended first step before a producer engages with the team at the FSA county office.

 

All USDA Service Centers are open for business, including some that are open to visitors to conduct business in person by appointment only. All Service Center visitors wishing to conduct business with FSA, Natural Resources Conservation Service or any other Service Center agency should call ahead and schedule an appointment. Service Centers that are open for appointments will pre-screen visitors based on health concerns or recent travel, and visitors must adhere to social distancing guidelines. Visitors are also required to wear a face covering during their appointment. Our program delivery staff will be in the office, and they will be working with our producers in the office, by phone and using online tools. More information can be found at farmers.gov/coronavirus.

 

Press release is from the U.S. Department of Agriculture

Improve Your Daily Routine with a #PeanutPause

Improve Your Daily Routine with a #PeanutPause

Keeping a daily routine to stay healthy is crucial to long-term success. But when it comes to
finding time for our health in our daily schedules, that’s usually a lot easier said than done.
That’s why we love the Peanut Pause. By taking a moment of your day for just one daily
ounce (about a handful) of peanuts, or 2 tablespoons of peanut butter, you can get
energized for your day, while making a healthy change that’s easy to keep up — and the
best part is, you can do it any time:

 

In the morning, for energy that keeps you feeling fuller and focused for longer.
In the afternoon, when you need a post-lunch pick-me-up that won’t cause you to
“crash” later, like you might with energy drinks or candy.

 

In the evening, when you need help defending against nighttime snack attacks (which
means preventing the weight gain caused by them).

 

And in just one daily serving, you get some big benefits
that can last a lifetime:

 

Sustained energy, all day long.
At around 8g per serving, peanuts have more hunger-satisfying protein than any other
nut,1 which means you won’t be distracted by the wait for lunch. And because they have a
low glycemic index, they help stabilize your blood sugar to prevent the feeling of “crashing”
later.

 

Live a Longer, Healthier Life
Eating 10 grams per day or more of peanuts is associated with a 21% lower risk of dying
prematurely, and it can reduce your risk for certain cancers (specifically colorectal, gastric,
pancreatic and lung cancers).
It can also reduce risk of death due to heart disease by 24%, respiratory disease by 16%,
infections by 32%, and kidney disease by 48%.

 

Stay Fit
The protein in peanuts can help your muscles repair and grow after a workout, but they can
do a lot more. In fact, there’s evidence that regular peanut consumption can support healthy
weight management.4 And bonus — eating peanuts can increase your metabolism.

 

Keep Sharp
Peanuts contain the antioxidant resveratrol, which has been shown to increase blood flow to
the brain. Peanuts also contain other nutrients like niacin and vitamin E that support brain
health and help to reduce cognitive decline as we age.

 

Help Your Heart
Due to high levels of the amino acid arginine, peanuts can help to open up blood vessels
and lower your blood pressure.

 

It’s Time to Take a (Peanut) Pause
Whether you’re adding peanuts to a plant-based diet, or including them in a more
omnivorous lifestyle, the benefits of getting your daily serving go on and on, from disease
prevention, to fighting anxiety and depression, to supporting our health as we age. And it all
comes from a tiny, affordable, earth-friendly legume. It just goes to show that one small
thing can make a big difference.
So take it from the peanut, and start enjoying a daily Peanut Pause — it’s a small change
that can help you enjoy a longer, healthier life.

 

Want to learn even more about the benefits of peanuts and peanut butter? Be sure to follow
The Peanut Institute on Facebook, Twitter, Instagram, LinkedIn and Pinterest for daily
recipes, nutritional tips, and more.

 

Sources:
1. U.S. Department of Agriculture, Agricultural Research Service. 2013, USDA National Nutrient
Database for Standard
Reference, Release 26. Nutrient Data Laboratory Home Page,
http://www.ars.usda.gov/ba/bhnrc/ndl.
2. Luu HN, Blot WJ, Xiang YB, et al. Prospective evaluation of the association of nut/peanut
consumption with total and cause-specific mortality [published correction appears in JAMA
Intern Med. 2016 Aug 1;176(8):1236]. JAMA Intern Med. 2015;175(5):755-766.
doi:10.1001/jamainternmed.2014.8347.
3. Zhang D, Dai C, Zhou L, et al. Meta-analysis of the association between nut consumption and
the risks of cancer incidence and cancer-specific mortality. Aging (Albany NY).
2020;12(11):10772-10794. doi:10.18632/aging.103292.
4. Kirkmeyer S., Mattes R., Effects of food attributes on hunger and food intake. Int J Obesity.
2000;24:1167-75.
5. Sabate J. Nut Consumption and Body Weight. Am J Clin Nutr. 2003;78(suppl):647S-650S.
6. Kennedy DO, Wightman EL, Reay JL et al. Effects of resveratrol on cerebral blood flow
variables and cognitive performance in
humans: a double-blind, placebo-controlled, crossover investigation. Am J Clin Nutr.
2010;91(6):1590-97.
7. Joseph JA, Fisher DR, Cheng V, Rimando AM and Shukitt-Hale B. Cellular and behavioral
effects of stilbene resveratrol ana- logues: implications for reducing the deleterious effects of
aging. J Agric Food Chem. 2008;56(22):10544-51.
8. Palmer, RM, Ashton DS, Moncada S. Vascular endothelial cells synthesize nitric oxide from Larginine. Nature. 1998;333:664-6.
9. Huynh NN and Chin-Dusting J. Amino Acids, Arginase and Nitric Oxide in Vascular Health. Clin
Exp Pharmacol Physiol. 2006;33(1-2):1-8.

Eat Up!: Prevent peanut allergies from a young age

Eat Up!: Prevent peanut allergies from a young age

Peanut butter pie, peanut cups, boiled peanuts, things deep fried in peanut oil,… we know, we know, peanuts are an incredibly versatile food packed with protein, healthy fats, fiber, iron, and more. They are found in a variety of dishes and in some of the most delicious foods. Yet, for many people, these delicious offerings are deadly.

 

For people with peanut allergies, eating outside of their own kitchens can be a stressful experience. They have to rely on servers to know the menu, cooks to not cross contaminate food, and trust that everyone is telling the truth. What if we told you that those people at risk for peanut allergies may have been able to deter developing allergies by being exposed to peanuts at an early age?

 

As a parent whose child might be at risk for a peanut allergy, it can be scary knowing your child could develop a life-threatening allergy. Studies have shown us early exposure to peanuts could significantly reduce the chances of children at risk for an allergy from developing that allergy.

 

We’re talking an 86% decrease. That’s life-changing.

 

Peanut allergies are no joke, so why risk it? Working closely with a doctor and allergy experts to help prevent allergy formation in childhood goes a long way to keeping people safe and healthy as adults. It is better to expose a child early on and let them build up a tolerance to peanuts than to avoid the potential allergen and risk sending their body into shock later in life.

 

Early exposure includes introducing peanut protein to children around the ages of 4-6 months. This looks like offering thinned peanut butter, powdered peanut butter, peanut puffs, and other easy to consume peanut products.

 

Pediatricians and allergy experts recommend early exposure as a way to deter future peanut allergies. As with all medical decisions, be sure to consult your child’s medical doctor to help determine the best course of action. Early exposure invests in the health and safety of your child’s future. Through intentional effort early on you can avoid an entire lifetime of trusting other people with your loved one’s life.

 

Written by: Halley Cotton, Alabama Media Group

Peanut Per Capita Consumption Breaks New Record

Peanut Per Capita Consumption Breaks New Record

National Peanut Board celebrates 20th anniversary with all-time high of 7.6 pounds per capita consumption

 

Founded in the year 2000, the check off for America’s peanut farmers and their families celebrates 20 years of growth with an unprecedented level of per capita peanut consumption. Calculated based on USDA and U.S. Census data, per capita peanut consumption has risen to an all-time high of 7.6 pounds in 2020.

 

America’s love for peanuts is stronger than ever. “Consumers seek out foods that bring them comfort, convenience and good nutrition,” said Bob Parker, NPB President & CEO. “Americans have a unique love and positive relationship with peanut butter and peanuts and we’re seeing that demonstrated not only in consumption numbers, but also in the volume and intensity of positive conversations on social and traditional media.”

 

 

This success is achieved through collaboration and efforts across the entire industry. Farmers, buying points, shellers and manufacturers strive to supply quality products to consumers and many industry organizations work together to contribute to these accomplishments. The entire peanut family has cause for celebration.

 

While the pandemic played a role in sales and usage in the last five months of the marketing year, peanut consumption was well on its way to an increase before the global health crisis. “Beginning in March, we saw significant increases in peanut butter and peanut snack sales, usage and consumption due to the pandemic purchasing behaviors and increased demand from food banks,” said Parker. “Even though peanut candy and in-shells experienced declines during the first months of the pandemic due to closures and restrictions, they ended the year with increases.”

 

Consumer marketing is a core program area to drive consumption. NPB focuses on reaching the Millennial generation who can have the largest impact on peanut consumption. Over the past year, NPB’s Spreading Good campaign has successfully tapped into what Millennial and younger consumers value: purpose, practicality and love. Campaign activities triggered donations of thousands of pounds of peanuts and peanut butter to food banks and donations to charities, along with achieving millions of engagements. In 2018, in an NPB research survey, Millennials chose peanuts as their favorite nut for the first time.

 

Although less than one percent of the population is estimated to have a peanut allergy, NPB has invested heavily in this area to find solutions for peanut allergy. Since 2001, NPB has allocated more than $32 million to food allergy research, education and outreach. With the release of the 2017 guidelines from the National Institute of Allergy and Infectious Disease that recommends introducing peanut foods as early as 4-6 months to help prevent potential peanut allergies, NPB launched multiple award-winning consumer education campaigns and is continuing to advocate for awareness and adherence to the guidelines with pediatricians and other influential health professionals. Peanut baby foods—a category that didn’t exist five years ago—are burgeoning with large food brands entering the space, including Gerber’s recent launch of a peanut puffs line, Happy Family Organics baby food with peanut, and Earth’s Best peanut puffs.

 

Donnie White, a North Carolina peanut farmer and 2005 chairman of the National Peanut Board, said, “our primary objective [since the beginning] has been to increase consumption. While research is a key component of NPB’s core mission, my focus was on promotion because if you can’t sell peanuts, there’s no need to grow them.  NPB has done an excellent job the past 20 years by being unified in our mission and by working with other peanut industry associations.”

 

“NPB has been steadfast in our mission for two decades,” said Peter Froese, NPB Chairman and Texas board member. “These latest consumption numbers underscore the success of our efforts in marketing and finding solutions for peanut allergy, and drive us to continue working hard to deliver results for America’s peanut farmers and their families.”

 

For more information about the National Peanut Board, visit www.nationalpeanutboard.org.

 

 

The National Peanut Board represents USA peanut farmers and their families. Through research and marketing initiatives the Board is finding new ways to enhance production and increase consumer demand by promoting the great taste, nutrition and culinary versatility of USA-grown peanuts. For more information about the board, visitwww.nationalpeanutboard.org. For more information about the early introduction of peanut foods to prevent peanut allergy, visit www.preventpeanutallergies.org.