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Promotional Activities
Most of the major promotional activities are conducted through the Peanut Advisory Board. However, while national projects are coordinated through the agency, participation and support is provided from the staffs of the three sponsoring organizations. Much of the information developed for national projects are utilized on a state or local level. Like the national efforts, state projects are geared toward consumers and professionals that influence consumers.
Of particular note is APPA's affiliation with the Alabama Chapter of the March of Dimes. A partnership that started in Alabama four years ago has grown into a $2 million, 2-year national partnership between the National Peanut Board and the National March of Dimes. From Alabama's perspective, the MoD affiliation has allowed peanuts to be promoted in a positive manner to groups unavailable before such as state and child health care, the medical profession and disease prevention. Many times the MoD's serves as the spokesman on behalf of peanuts.
Peanut Advisory Board Areas of Emphasis
- School foodservice and government purchasing
- Joint national and regional March of Dimes projects
- ROP Newspaper placements
- Allergy education
- New product promotion and support
- Consumer website
- NY Food editors events
- Brochure and receipt development
- American Diabetes Association
- Bi annual food writer tour of the southeastern peanut belt
- Media monitoring on peanut articles
- Development of co-op promotions with major brands
- Education projects for health and culinary professionals
- Represent southeastern states in industry promotional projects
- Southeast voice on consumer issues relating to peanuts
- Development of receipts and educational materials
- Disney World Epoct's Food and Wine Festival
State and Local Activities
- Cooperative efforts with March of Dimes
- Alabama Folic Acid Taskforce
- Brochures and Educational Materials
- Alabama Food Exp
- Alabama Dietetic Association
- National Cable Food Network
- High Yield Recognition Awards Program
- Al Dept of Education's Advisory Council for Family & Consumer Sciences
- Al Home Economics Peanut Competency Competition
- Alabama Ag in the Classroom
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