Responding to consumer demands for simplified meal solutions, robust new flavor combinations and customized taste enhancements, Kraft Foods Inc. is launching more than 70 new targeted product innovations.

“Americans are having more interactive experiences with food and want the opportunity to do some of the cooking themselves,” said Barry Calpino, Kraft’s VP of breakthrough innovation. “With global influence and the merging of different cultures, consumers are open to new flavor combinations. Being able to customize the flavor and texture to enhance the end dish is important and Kraft Foods is delivering.”

Kraft’s reinvented SnackWell’s category continues to delight consumers with portioned indulgent snacks. New SnackWell’s Cinnamon Creme Drizzles Caramel Popcorn and Peanut Butter Flavored Pretzels are 130 calories and 110 calories per pack, respectively. And America's leading snack nut brand has introduced Planters Natural Creamy Peanut Butter Spread, a nutrient-dense energy source and plant-based protein.